My Vapery: Building a Lifestyle Brand That Converts 2
A deep dive into how we rebuilt Surya Foods’ Shopify Plus storefront — from checkout extensibility to a CRO-driven PDP overhaul — and the data behind the results.
When Surya Foods approached us in late 2025, their six-year-old Shopify storefront was holding back a fast-growing CPG brand. Page speeds lagged, checkout felt dated, and mobile conversion sat well below industry benchmarks. Over twelve weeks, we rebuilt the experience from the ground up — and the results spoke for themselves.
Surya Foods sells across three channels — Shopify, Amazon, and a wholesale portal — but their pre-2020 theme couldn’t keep up. Page speeds lagged, the checkout felt generic, and the merchandising team had little flexibility. Three issues stood out immediately:
“We didn’t just redesign the storefront. We rebuilt the foundation it runs on — so every future campaign, product launch, and sales channel could scale without friction.”
We started with a full migration to Shopify Plus, unlocking Checkout Extensibility and native B2B tools for Surya’s wholesale partners. From there, we rebuilt the product page around conversion data — restructuring the gallery, rewriting PDP copy for SEO, and adding a sticky add-to-cart bar for mobile. Every component was rebuilt with Core Web Vitals as a hard constraint, not an afterthought.
Within sixty days of launch, Surya Foods saw measurable gains across every channel. The redesigned storefront wasn’t just faster — it converted better, ranked higher in search, and gave the internal team the confidence to merchandise without engineering support.
Surya Foods’ story is proof that a thoughtful, data-led rebuild can transform a store’s performance — without losing the brand identity that makes it recognizable. If your storefront feels like it’s holding your business back, let’s talk.
A deep dive into how we rebuilt Surya Foods’ Shopify Plus storefront — from checkout extensibility to a CRO-driven PDP overhaul — and the data behind the results.
A deep dive into how we rebuilt Surya Foods’ Shopify Plus storefront — from checkout extensibility to a CRO-driven PDP overhaul — and the data behind the results.
A full rebuild cut load times by 60% and more than doubled conversion rate within two months.
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