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Energy Light Bulbs

We rebuilt Energy Light Bulbs' online store to help customers quickly find the right lighting products through an intuitive, high-performance shopping experience.

OVERVIEW

Project summary.

We rebuilt Energy Light Bulbs' online store to help customers quickly find the right lighting products through an intuitive, high-performance shopping experience.

BUSINESS GOALS

  • Increase online lighting sales
  • Improve product discovery across thousands of SKUs
  • Boost customer retention and repeat purchases

OBJECTIVES

  • Launch a scalable Shopify storefront
  • Launch a scalable Shopify storefront
  • Simplify category navigation and search

TARGET AUDIENCE

  • Homeowners, electricians, contractors, and businesses looking for energy-efficient lighting products across the UK.
CHALLENGE

The problem to solve.

01 Large catalogue made finding products difficult.
02 Navigation lacked logical category structure.
03 Slow page performance impacted conversions.
SOLUTION

How we brewed it.

RESEARCH

Reviewed customer behaviour, search analytics, and competitor stores.

STRATEGY

Created a category-first shopping experience with powerful filtering.

DESIGN

Developed a clean interface focused on usability and product comparison.

DEVELOPMENT

Optimized Shopify performance, search functionality, and product management.

MARKETING

Improved shopping experience, faster navigation, and higher conversion rates.

RESULTS

Outcomes that moved the needle.

390%

REVENUE GROWTH

95%

CONVERSION LIFT

2500ms

MOBILE LCP

4.7×

REPEAT PURCHASE

TECHNOLOGIES

Built with care.

Shopify Plus Hydrogen Liquid TypeScript Klaviyo Algolia
“They didn't just rebuild our store — they reframed how we think about digital. The team is sharp, calm, and genuinely invested.”
Delores A. Rutherford Head of Digital, Energy Light Bulbs
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