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E-COMMERCE

All Backyard Fun

We redesigned All Backyard Fun's online store to deliver a premium shopping experience that showcases luxury hot tubs and outdoor living products while improving performance, navigation, and conversions.

OVERVIEW

Project summary.

We redesigned All Backyard Fun's online store to deliver a premium shopping experience that showcases luxury hot tubs and outdoor living products while improving performance, navigation, and conversions.

BUSINESS GOALS

  • Increase direct-to-consumer online sales
  • Generate more showroom enquiries and bookings
  • Strengthen brand credibility in the outdoor living market

OBJECTIVES

  • Launch a premium Shopify website within 14 weeks
  • Achieve a mobile LCP below 2.0s
  • Simplify product discovery with advanced filtering

TARGET AUDIENCE

  • Homeowners and outdoor lifestyle enthusiasts aged 30–65, primarily mobile shoppers across the UK seeking premium hot tubs, swim spas, pergolas, saunas, and outdoor entertainment products.
CHALLENGE

The problem to solve.

01 Outdated website made browsing premium products confusing.
02 Customers struggled to compare models and features.
03 The digital experience didn't reflect the quality of the brand.
SOLUTION

How we brewed it.

RESEARCH

Analysed customer journeys, competitors, and purchasing behaviour.

STRATEGY

Restructured navigation around product categories and buying intent.

DESIGN

Created a premium visual identity using lifestyle imagery and clean layouts.

DEVELOPMENT

Built a fast Shopify experience with product filtering, finance integration, and optimized checkout.

MARKETING

Improved shopping experience, faster navigation, and higher conversion rates.

RESULTS

Outcomes that moved the needle.

395%

REVENUE GROWTH

92%

CONVERSION LIFT

2300ms

MOBILE LCP

4.4×

REPEAT PURCHASE

TECHNOLOGIES

Built with care.

Shopify Plus Hydrogen Liquid TypeScript Klaviyo Algolia
“They didn't just rebuild our store — they reframed how we think about digital. The team is sharp, calm, and genuinely invested.”
Gretchen J. Walter Head of Digital, All Backyard Fun
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