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GameForce

We rebuilt GameForce.ie into a high-performance eCommerce platform that makes it easy for gamers to browse, compare, and purchase gaming PCs, components, and accessories with confidence.

OVERVIEW

Project summary.

We rebuilt GameForce.ie into a high-performance eCommerce platform that makes it easy for gamers to browse, compare, and purchase gaming PCs, components, and accessories with confidence.

BUSINESS GOALS

  • Increase online sales of gaming hardware
  • Improve customer trust and conversion rates
  • Position the brand as a leading gaming technology retailer

OBJECTIVES

  • Deliver a fast, scalable Shopify storefront
  • Improve product comparison and navigation
  • Optimize mobile shopping and checkout performance

TARGET AUDIENCE

  • Gamers, PC enthusiasts, content creators, and technology buyers aged 16–45 across Ireland looking for high-performance gaming PCs, components, peripherals, and accessories.
CHALLENGE

The problem to solve.

01 Large product catalogue made finding compatible hardware difficult.
02 Technical specifications were overwhelming for many customers.
03 The existing website lacked the speed and modern experience expected by gamers.
SOLUTION

How we brewed it.

RESEARCH

Conducted competitor research, customer journey analysis, and reviewed purchasing behaviour within the gaming market.

STRATEGY

Restructured the information architecture around gaming categories, PC builds, and component compatibility.

DESIGN

Created a bold, modern interface with clear specifications, comparison tools, and immersive product visuals.

DEVELOPMENT

Built a high-performance Shopify storefront featuring advanced filtering, optimized page speed, and a streamlined checkout.

MARKETING

Delivered a scalable gaming eCommerce platform that improves product discovery, customer confidence, and online conversions.

RESULTS

Outcomes that moved the needle.

370%

REVENUE GROWTH

86%

CONVERSION LIFT

2400ms

MOBILE LCP

3.5×

REPEAT PURCHASE

TECHNOLOGIES

Built with care.

Shopify Plus Hydrogen Liquid TypeScript Klaviyo Algolia
“They didn't just rebuild our store — they reframed how we think about digital. The team is sharp, calm, and genuinely invested.”
Anika Rao Head of Digital, GameForce
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