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Panel Hut

We rebuilt Panel Hut's online store to provide a faster, more intuitive shopping experience for decorative wall panels and interior solutions.

OVERVIEW

Project summary.

We rebuilt Panel Hut's online store to provide a faster, more intuitive shopping experience for decorative wall panels and interior solutions.

BUSINESS GOALS

  • Increase online revenue
  • Improve lead generation
  • Strengthen premium brand perception

OBJECTIVES

  • Launch a modern Shopify storefront
  • Improve mobile performance
  • Simplify product navigation and ordering

TARGET AUDIENCE

  • Homeowners, interior designers, renovators, and trade professionals looking for decorative wall panels and interior design products across the UK.
CHALLENGE

The problem to solve.

01 Customers found it difficult to compare panel styles.
02 Navigation lacked clear product organization.
03 The website didn't effectively showcase product quality.
SOLUTION

How we brewed it.

RESEARCH

Conducted customer journey analysis and competitor research.

STRATEGY

Built a category structure focused on room types and panel finishes.

DESIGN

Created a modern, image-led interface highlighting interior inspiration.

DEVELOPMENT

Developed a responsive Shopify website with optimized performance and streamlined checkout.

MARKETING

Delivered a scalable shopping experience that improves product discovery, enquiries, and online conversions.

RESULTS

Outcomes that moved the needle.

370%

REVENUE GROWTH

85%

CONVERSION LIFT

2500ms

MOBILE LCP

2.4×

REPEAT PURCHASE

TECHNOLOGIES

Built with care.

Shopify Plus Hydrogen Liquid TypeScript Klaviyo Algolia
“They didn't just rebuild our store — they reframed how we think about digital. The team is sharp, calm, and genuinely invested.”
Taylor L. Schiller Head of Digital, Panel Hut
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