E-COMMERCE

Passion Ice Baths

We designed a high-performance eCommerce experience for Passion Ice Baths, helping customers discover premium recovery products through an engaging, conversion-focused website.

OVERVIEW

Project summary.

We designed a high-performance eCommerce experience for Passion Ice Baths, helping customers discover premium recovery products through an engaging, conversion-focused website.

BUSINESS GOALS

Increase direct-to-consumer sales
Build trust within the wellness market
Improve product education

OBJECTIVES

Launch a premium Shopify website
Optimize mobile performance
Simplify the customer buying journey

TARGET AUDIENCE

Athletes, fitness enthusiasts, wellness professionals, and homeowners investing in recovery and cold therapy products.

CHALLENGE

The problem to solve.

01 Customers needed more education before purchasing.

02 Website lacked premium branding.

03 Product comparison was limited.

SOLUTION

How we brewed it.

RESEARCH

Analysed competitor brands and wellness purchasing journeys.

STRATEGY

Focused navigation around education, benefits, and product selection.

DESIGN

Created a clean, premium aesthetic inspired by wellness brands.

DEVELOPMENT

Built a fast Shopify storefront with optimized product pages and streamlined checkout.

MARKETING

Increased customer confidence and improved online sales performance.

RESULTS

Outcomes that moved the needle.

360%

REVENUE GROWTH

83%

CONVERSION LIFT

2000ms

MOBILE LCP

2.4×

REPEAT PURCHASE

TECHNOLOGIES

Built with care.

Shopify Plus Hydrogen Liquid TypeScript Klaviyo Algolia

“They didn't just rebuild our store — they reframed how we think about digital. The team is sharp, calm, and genuinely invested.”

Angelica J. Kozey Head of Digital, Passion Ice Baths

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