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GolfStyles

We redesigned GolfStyles.com to create a premium eCommerce experience that showcases golf apparel, footwear, and accessories while improving product discovery, mobile performance, and online conversions.

OVERVIEW

Project summary.

We redesigned GolfStyles.com to create a premium eCommerce experience that showcases golf apparel, footwear, and accessories while improving product discovery, mobile performance, and online conversions.

BUSINESS GOALS

  • Increase direct-to-consumer online sales
  • Strengthen the brand's position in premium golf fashion
  • Improve customer retention and repeat purchases

OBJECTIVES

  • Launch a modern Shopify storefront within 14 weeks
  • Achieve a mobile LCP below 2.0s
  • Enhance product filtering, collections, and merchandising

TARGET AUDIENCE

  • Golf enthusiasts, club members, and lifestyle shoppers aged 25–60 across the UK and Ireland seeking premium golf clothing, footwear, and accessories from leading brands.
CHALLENGE

The problem to solve.

01 An outdated shopping experience made browsing collections difficult.
02 Customers struggled to discover products across multiple brands and categories.
03 The website lacked the premium look and performance expected by modern shoppers.
SOLUTION

How we brewed it.

RESEARCH

Analysed customer behaviour, competitor golf retailers, and product merchandising strategies.

STRATEGY

Created a streamlined navigation structure with brand-first and category-first shopping journeys.

DESIGN

Designed a clean, premium interface using high-quality product imagery, modern typography, and mobile-first layouts.

DEVELOPMENT

Built a fast Shopify storefront with advanced filtering, optimized performance, and a seamless checkout experience.

MARKETING

Delivered a scalable eCommerce platform that improves product discovery, customer engagement, and online sales.

RESULTS

Outcomes that moved the needle.

390%

REVENUE GROWTH

80%

CONVERSION LIFT

2500ms

MOBILE LCP

3.3×

REPEAT PURCHASE

TECHNOLOGIES

Built with care.

Shopify Plus Hydrogen Liquid TypeScript Klaviyo Algolia
“They didn't just rebuild our store — they reframed how we think about digital. The team is sharp, calm, and genuinely invested.”
Marco Curtis Head of Digital, GameForce
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