E-COMMERCE

Buy Metal Shelving

We modernized Buy Metal Shelving's eCommerce platform to simplify purchasing industrial shelving solutions for commercial and residential customers.

OVERVIEW

Project summary.

We modernized Buy Metal Shelving's eCommerce platform to simplify purchasing industrial shelving solutions for commercial and residential customers.

BUSINESS GOALS

Increase online sales
Improve product discoverability
Simplify bulk purchases

OBJECTIVES

Launch a scalable Shopify storefront
Improve website speed
Enhance category navigation

TARGET AUDIENCE

Businesses, warehouses, offices, garages, and homeowners searching for durable storage and shelving systems across the UK.

CHALLENGE

The problem to solve.

01 Large product range created navigation challenges.

02 Product configuration wasn't intuitive.

03 Website performance impacted customer experience.

SOLUTION

How we brewed it.

RESEARCH

Reviewed customer enquiries and product search behaviour.

STRATEGY

Reorganized product categories around shelving applications.

DESIGN

Designed a straightforward interface focused on product clarity.

DEVELOPMENT

Built an optimized Shopify store with advanced filtering and fast checkout.

MARKETING

Improved product discovery, customer confidence, and sales conversions.

RESULTS

Outcomes that moved the needle.

350%

REVENUE GROWTH

82%

CONVERSION LIFT

2300ms

MOBILE LCP

4.2×

REPEAT PURCHASE

TECHNOLOGIES

Built with care.

Shopify Plus Hydrogen Liquid TypeScript Klaviyo Algolia

“They didn't just rebuild our store — they reframed how we think about digital. The team is sharp, calm, and genuinely invested.”

Taylor L. Schiller Head of Digital, Buy Metal Shelving

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